The Story of Dublin Dr Pepper by Karen Wright
Don't wait for the movie....Read the book now!
You know you’re getting famous when they write a book about you. And now we have one about the little bottling plant that could! Karen Wright, longtime Dublin resident and lifelong friend of Dublin Dr Pepper has written “The Road to Dr Pepper, Texas”.
In her book Karen chronicles the David and Goliath story of the world's first and eventually smallest....Dr Pepper bottling plant and the only one that has always used pure cane sugar in spite of compelling economic reasons to switch sweeteners.
The book traces the story from the founder's birth through the contemporary struggles of a tiny independent, family-owned franchise against industry giants.
The Road to Dr Pepper, Texas tells how a small plant ignored most of the rules of production and marketing–and succeeded–in spite of not speeding up production, not expanding its franchise area, not cutting production costs, and not adapting to changing times.
Karen is particularly suited to write the story of Dublin Dr Pepper. Founder and former publisher of The Dublin Citizen, she has also been the manager of the Dublin Dr Pepper’s soda shop as well as director of the Dublin Dr Pepper Museum.
The Road to Dr Pepper, Texas is available online from Old Doc’s Soda Shop:
http://www.olddocs.com/product.aspx?id=198&up1=0&up2=0&up3=0&cat=Miscellaneous&subcat1=&subcat2=
